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Meet Our Founder

Brenda Maceo has provided strategic counsel and communications leadership for some of the nation’s leading organizations. Her more-than-25-year career includes extensive expertise in reputation building, executive communications and marketing, as well as broad experience in issues and crisis management. Her clients have included large companies, nonprofits, universities, medical centers, scientific research institutes, associations and arts organizations.

With well-established media contacts, Maceo can facilitate productive engagements with journalists at top-tier news organizations. She also works with legal and compliance teams on organizational preparedness, including reputational risk assessment, crisis and emergency communications plans, stakeholder mapping, proactive corrective measures and message development.


Before launching her consulting firm, Maceo served as the chief communications leader at a top-tier global university with a large academic medical center. She also served as senior vice president of communications at a national cancer center and as a PR advisor for statewide agencies and national associations. Early in her career, she led corporate and consumer client teams at a leading global public relations firm.

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